About Our Team
BeefTech.News is a family-run project founded by a father-and-son team, Jerry and Harlan Gunderson. With roots in ranching and a shared passion for innovation, we set out to make sense of the fast-changing world of agtech and deliver insights that actually matter to working cattle producers.
We combine Jerry’s experience in ranching and agricultural publishing with Harlan’s background in writing and research to bridge the gap between emerging technology and everyday ranching decisions.
Our mission is simple: help ranchers cut through the noise, understand what’s coming, and put new tools to work for stronger, more resilient operations.
From AI in herd management to breakthroughs in genetics, feed, and water technology, we’re committed to keeping family ranches like ours — and yours — afloat.
