Most Recent

Mar 9, 2026

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12 min read

When the Company Testing Your Cattle Also Sells You Their Medicine

Mar 3, 2026

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11 min read

The Profit Infrastructure of Modern Beef

Feb 23, 2026

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10 min read

The Nervous System of the Modern Ranch

Feb 16, 2026

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10 min read

Turning Cows Into Data (and Data Into Dollars)

Feb 9, 2026

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11 min read

The Software Era of Beef Has Begun

Feb 2, 2026

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13 min read

Make Your Water More Reliable

Jan 26, 2026

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Feed Costs Don’t Have to Be This High

Jan 20, 2026

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10 min read

Robot Cowboys Take Flight

Jan 12, 2026

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11 min read

Blockchain, Beef, and the Direction of Travel

Dec 15, 2025

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Location Intelligence: The Tech Stack That Sees What You Can't

Equipment Innovation

Mar 16, 2026

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15 min read

The Fragile Chain

A strike at the nation's biggest beef plant. A Pentagon deal nobody noticed. Both are telling you the same thing about your operation's infrastructure.

Harlan Gunderson, +1

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When the Company Testing Your Cattle Also Sells You Their Medicine

Artificial Intelligence

The Profit Infrastructure of Modern Beef

Mar 3, 2026

•

11 min read

The Profit Infrastructure of Modern Beef

Virtual Fencing & GPS

Feb 23, 2026

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10 min read

The Nervous System of the Modern Ranch

Featured

Introducing BTCatchall.ai: Cutting the Guesswork Out of Cattle Tech

A new one-stop marketplace to save ranchers time, money, and headaches when choosing technology.

Sep 26, 2025

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7 min read

The Cowboy Meets the Algorithm

Ranching is changing fast. From AI-powered feed monitors to facial recognition for cattle, we break down how these tools are reshaping the beef industry.

Aug 20, 2025

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9 min read

Artificial Intelligence

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Artificial Intelligence

Mar 3, 2026

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11 min read

The Profit Infrastructure of Modern Beef

Portable steel, AI valuation, embryo analytics, and carbon markets are redefining how cattle create profit

Harlan Gunderson, +1

Artificial Intelligence

Turning Cows Into Data (and Data Into Dollars)

Feb 16, 2026

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10 min read

Turning Cows Into Data (and Data Into Dollars)

The platforms redefining feedyards, genetics, tracking, and carcass value

Jerry Gunderson, +1

Artificial Intelligence

Feb 9, 2026

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11 min read

The Software Era of Beef Has Begun

Inside the cattle-tech wave that dominated CattleCon 2026—and what it means for producers

Jerry Gunderson, +1

Artificial Intelligence

Dec 8, 2025

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11 min read

CarVe and the Half-Percent Revolution

Why AI Yield Recovery Matters More Than You Think

Harlan Gunderson, +1

Artificial Intelligence

The Connected Herd: How IoT Is Rewriting the Rules of Cattle Management

Nov 24, 2025

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13 min read

The Connected Herd: How IoT Is Rewriting the Rules of Cattle Management

The tools making “always-on” herd monitoring possible (and affordable)

Harlan Gunderson, +1

Artificial Intelligence

From Pasture to Plate: The Traceability Revolution Happening Now!

Nov 3, 2025

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13 min read

From Pasture to Plate: The Traceability Revolution Happening Now!

Your cattle already tell a story, and traceability tech makes sure you can prove it. Here's how ranches are turning data into dollars.

Harlan Gunderson, +1

Sustainability

Mar 3, 2026

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11 min read

The Profit Infrastructure of Modern Beef

Portable steel, AI valuation, embryo analytics, and carbon markets are redefining how cattle create profit

Harlan Gunderson, +1

Feb 2, 2026

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13 min read

Make Your Water More Reliable

A headgate that holds steady and satellite monitoring that catches failures early

Harlan Gunderson, +1

Jan 26, 2026

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10 min read

Feed Costs Don’t Have to Be This High

The high-oleic soybean research challenging how ranchers think about supplements

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Dec 8, 2025

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11 min read

CarVe and the Half-Percent Revolution

Why AI Yield Recovery Matters More Than You Think

Harlan Gunderson, +1

New Rules, New Risks: What Methane Additives Mean for Your Herd

Nov 17, 2025

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12 min read

New Rules, New Risks: What Methane Additives Mean for Your Herd

Denmark just made methane additives mandatory—here’s what you need to know now.

Harlan Gunderson, +1

Genetics & Genomics

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Genetics & Genomics

When the Company Testing Your Cattle Also Sells You Their Medicine

Mar 9, 2026

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12 min read

When the Company Testing Your Cattle Also Sells You Their Medicine

What the Zoetis–GeneSeek deal means for your herd's data — and who controls it

Jerry Gunderson, +1

Genetics & Genomics

Mar 3, 2026

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11 min read

The Profit Infrastructure of Modern Beef

Portable steel, AI valuation, embryo analytics, and carbon markets are redefining how cattle create profit

Harlan Gunderson, +1

Genetics & Genomics

Nov 24, 2025

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13 min read

The Connected Herd: How IoT Is Rewriting the Rules of Cattle Management

The tools making “always-on” herd monitoring possible (and affordable)

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Virtual Fencing & GPS

Feb 23, 2026

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10 min read

The Nervous System of the Modern Ranch

How always-on sensors, GPS tags, and remote water monitoring are reshaping cattle operations

Harlan Gunderson, +1

Artificial Intelligence

Equipment Innovation

Genetics & Genomics

IoT & Sensors

Sustainability

Virtual Fencing & GPS

Equipment Innovation

The Fragile Chain

Mar 16, 2026

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15 min read

Business & Policy

When the Company Testing Your Cattle Also Sells You Their Medicine

Mar 9, 2026

•

12 min read

Artificial Intelligence

The Profit Infrastructure of Modern Beef

Mar 3, 2026

•

11 min read

Virtual Fencing & GPS

The Nervous System of the Modern Ranch

Feb 23, 2026

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10 min read

Artificial Intelligence

Turning Cows Into Data (and Data Into Dollars)

Feb 16, 2026

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10 min read

Artificial Intelligence

The Software Era of Beef Has Begun

Feb 9, 2026

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Most Recent

When the Company Testing Your Cattle Also Sells You Their Medicine

The Profit Infrastructure of Modern Beef

The Nervous System of the Modern Ranch

Turning Cows Into Data (and Data Into Dollars)

The Software Era of Beef Has Begun

Make Your Water More Reliable

Feed Costs Don’t Have to Be This High

Robot Cowboys Take Flight

Blockchain, Beef, and the Direction of Travel

Location Intelligence: The Tech Stack That Sees What You Can't

The Fragile Chain

Subscribe to Our Newsletter

Trending

When the Company Testing Your Cattle Also Sells You Their Medicine

The Profit Infrastructure of Modern Beef

The Nervous System of the Modern Ranch

Featured

Introducing BTCatchall.ai: Cutting the Guesswork Out of Cattle Tech

The Cowboy Meets the Algorithm

Artificial Intelligence

The Profit Infrastructure of Modern Beef

Turning Cows Into Data (and Data Into Dollars)

The Software Era of Beef Has Begun

CarVe and the Half-Percent Revolution

The Connected Herd: How IoT Is Rewriting the Rules of Cattle Management

From Pasture to Plate: The Traceability Revolution Happening Now!

Sustainability

The Profit Infrastructure of Modern Beef

Make Your Water More Reliable

Feed Costs Don’t Have to Be This High

CarVe and the Half-Percent Revolution

New Rules, New Risks: What Methane Additives Mean for Your Herd

Genetics & Genomics

When the Company Testing Your Cattle Also Sells You Their Medicine

The Profit Infrastructure of Modern Beef

The Connected Herd: How IoT Is Rewriting the Rules of Cattle Management

Virtual Fencing & GPS

The Nervous System of the Modern Ranch

Artificial Intelligence

Equipment Innovation

Genetics & Genomics

IoT & Sensors

Sustainability

Virtual Fencing & GPS

The Fragile Chain

When the Company Testing Your Cattle Also Sells You Their Medicine

The Profit Infrastructure of Modern Beef

The Nervous System of the Modern Ranch

Turning Cows Into Data (and Data Into Dollars)

The Software Era of Beef Has Begun

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