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Feb 2, 2026

•

13 min read

Make Your Water More Reliable

Jan 26, 2026

•

10 min read

Feed Costs Don’t Have to Be This High

Jan 20, 2026

•

10 min read

Robot Cowboys Take Flight

Jan 12, 2026

•

11 min read

Blockchain, Beef, and the Direction of Travel

Dec 15, 2025

•

11 min read

Location Intelligence: The Tech Stack That Sees What You Can't

Dec 8, 2025

•

11 min read

CarVe and the Half-Percent Revolution

Nov 24, 2025

•

13 min read

The Connected Herd: How IoT Is Rewriting the Rules of Cattle Management

Nov 17, 2025

•

12 min read

New Rules, New Risks: What Methane Additives Mean for Your Herd

Nov 10, 2025

•

12 min read

Genomic Testing Goes Mainstream: The $15 Decision Changing Commercial Herds

Nov 3, 2025

•

13 min read

From Pasture to Plate: The Traceability Revolution Happening Now!

Artificial Intelligence

+1

The Software Era of Beef Has Begun

Feb 9, 2026

•

11 min read

The Software Era of Beef Has Begun

Inside the cattle-tech wave that dominated CattleCon 2026—and what it means for producers

Jerry Gunderson
Harlan Gunderson
Jerry Gunderson, +1

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Trending

Sustainability

Make Your Water More Reliable

Feb 2, 2026

•

13 min read

Make Your Water More Reliable

Sustainability

Feed Costs Don’t Have to Be This High

Jan 26, 2026

•

10 min read

Feed Costs Don’t Have to Be This High

Equipment Innovation

Robot Cowboys Take Flight

Jan 20, 2026

•

10 min read

Robot Cowboys Take Flight

Featured

Introducing BTCatchall.ai: Cutting the Guesswork Out of Cattle Tech

Introducing BTCatchall.ai: Cutting the Guesswork Out of Cattle Tech

A new one-stop marketplace to save ranchers time, money, and headaches when choosing technology.

Sep 26, 2025

•

7 min read

The Cowboy Meets the Algorithm

The Cowboy Meets the Algorithm

Ranching is changing fast. From AI-powered feed monitors to facial recognition for cattle, we break down how these tools are reshaping the beef industry.

Aug 20, 2025

•

9 min read

Artificial Intelligence

Read All
arrow-up-right

Artificial Intelligence

The Software Era of Beef Has Begun

Feb 9, 2026

•

11 min read

The Software Era of Beef Has Begun

Inside the cattle-tech wave that dominated CattleCon 2026—and what it means for producers

Jerry Gunderson
Harlan Gunderson
Jerry Gunderson, +1

Artificial Intelligence

CarVe and the Half-Percent Revolution

Dec 8, 2025

•

11 min read

CarVe and the Half-Percent Revolution

Why AI Yield Recovery Matters More Than You Think

Harlan Gunderson
Jerry Gunderson
Harlan Gunderson, +1

Artificial Intelligence

The Connected Herd: How IoT Is Rewriting the Rules of Cattle Management

Nov 24, 2025

•

13 min read

The Connected Herd: How IoT Is Rewriting the Rules of Cattle Management

The tools making “always-on” herd monitoring possible (and affordable)

Harlan Gunderson
Jerry Gunderson
Harlan Gunderson, +1

Artificial Intelligence

From Pasture to Plate: The Traceability Revolution Happening Now!

Nov 3, 2025

•

13 min read

From Pasture to Plate: The Traceability Revolution Happening Now!

Your cattle already tell a story, and traceability tech makes sure you can prove it. Here's how ranches are turning data into dollars.

Harlan Gunderson
Jerry Gunderson
Harlan Gunderson, +1

Artificial Intelligence

Heat Detection That Shines: When Cows Tell You They’re Ready to Breed

Oct 27, 2025

•

10 min read

Heat Detection That Shines: When Cows Tell You They’re Ready to Breed

New hybrid systems are pushing heat-detection accuracy past 90% with smart sensors, indoor GPS, and LED ear tags. Here’s how the numbers—and economics—stack up for your herd.

Harlan Gunderson
Jerry Gunderson
Harlan Gunderson, +1

Artificial Intelligence

Free Up 15+ Hours a Week with Autonomous Ranch Tech

Oct 13, 2025

•

9 min read

Free Up 15+ Hours a Week with Autonomous Ranch Tech

Meet the Ranch Rover—a driverless feed truck saving ranchers 15–20 hours per week.

Harlan Gunderson
Jerry Gunderson
Harlan Gunderson, +1

Sustainability

Sustainability

Make Your Water More Reliable

Feb 2, 2026

•

13 min read

Make Your Water More Reliable

A headgate that holds steady and satellite monitoring that catches failures early

Harlan Gunderson
Jerry Gunderson
Harlan Gunderson, +1
Feed Costs Don’t Have to Be This High

Jan 26, 2026

•

10 min read

Feed Costs Don’t Have to Be This High

The high-oleic soybean research challenging how ranchers think about supplements

Harlan Gunderson
Jerry Gunderson
Harlan Gunderson, +1
CarVe and the Half-Percent Revolution

Dec 8, 2025

•

11 min read

CarVe and the Half-Percent Revolution

Why AI Yield Recovery Matters More Than You Think

Harlan Gunderson
Jerry Gunderson
Harlan Gunderson, +1
New Rules, New Risks: What Methane Additives Mean for Your Herd

Nov 17, 2025

•

12 min read

New Rules, New Risks: What Methane Additives Mean for Your Herd

Denmark just made methane additives mandatory—here’s what you need to know now.

Harlan Gunderson
Jerry Gunderson
Harlan Gunderson, +1
Carbon Credits: Turning Ranching Practices into Profit

Oct 3, 2025

•

9 min read

Carbon Credits: Turning Ranching Practices into Profit

How regenerative grazing pays off—and the latest tech shaping cattle operations worldwide.

Harlan Gunderson
Jerry Gunderson
Harlan Gunderson, +1

Genetics & Genomics

Read All
arrow-up-right

Genetics & Genomics

The Connected Herd: How IoT Is Rewriting the Rules of Cattle Management

Nov 24, 2025

•

13 min read

The Connected Herd: How IoT Is Rewriting the Rules of Cattle Management

The tools making “always-on” herd monitoring possible (and affordable)

Harlan Gunderson
Jerry Gunderson
Harlan Gunderson, +1

Genetics & Genomics

Genomic Testing Goes Mainstream: The $15 Decision Changing Commercial Herds

Nov 10, 2025

•

12 min read

Genomic Testing Goes Mainstream: The $15 Decision Changing Commercial Herds

The future of herd management is already here. And it’s affordable.

Harlan Gunderson
Jerry Gunderson
Harlan Gunderson, +1

Genetics & Genomics

CRISPR Part 2: What’s Actually for Sale—and What’s Coming Next

Oct 19, 2025

•

10 min read

CRISPR Part 2: What’s Actually for Sale—and What’s Coming Next

What We Didn’t Tell You Last Time — Economics, Strategy, and How to Actually Use This Technology

Jerry Gunderson
Harlan Gunderson
Jerry Gunderson, +1

Virtual Fencing & GPS

Virtual Fencing & GPS

Location Intelligence: The Tech Stack That Sees What You Can't

Dec 15, 2025

•

11 min read

Location Intelligence: The Tech Stack That Sees What You Can't

How GPS, GIS, and predictive modeling are revealing patterns invisible from horseback—and why the tick researchers figured it out first

Harlan Gunderson
Jerry Gunderson
Harlan Gunderson, +1

Artificial Intelligence

Equipment Innovation

Genetics & Genomics

IoT & Sensors

Sustainability

Virtual Fencing & GPS

Artificial Intelligence

+1

The Software Era of Beef Has Begun

Feb 9, 2026

•

11 min read

Sustainability

Make Your Water More Reliable

Feb 2, 2026

•

13 min read

Sustainability

Feed Costs Don’t Have to Be This High

Jan 26, 2026

•

10 min read

Equipment Innovation

Robot Cowboys Take Flight

Jan 20, 2026

•

10 min read

Blockchain, Beef, and the Direction of Travel

Jan 12, 2026

•

11 min read

Virtual Fencing & GPS

Location Intelligence: The Tech Stack That Sees What You Can't

Dec 15, 2025

•

11 min read

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