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Mar 30, 2026

•

18 min read

A Billionaire and a Grad Student Both Bet on AI This Week

Mar 23, 2026

•

16 min read

Built to Burn, Built to Last

Mar 16, 2026

•

15 min read

The Fragile Chain

Mar 9, 2026

•

12 min read

When the Company Testing Your Cattle Also Sells You Their Medicine

Mar 3, 2026

•

11 min read

The Profit Infrastructure of Modern Beef

Feb 23, 2026

•

10 min read

The Nervous System of the Modern Ranch

Feb 16, 2026

•

10 min read

Turning Cows Into Data (and Data Into Dollars)

Feb 9, 2026

•

11 min read

The Software Era of Beef Has Begun

Feb 2, 2026

•

13 min read

Make Your Water More Reliable

Jan 26, 2026

•

10 min read

Feed Costs Don’t Have to Be This High

Equipment Innovation

+1

The Rules Are the Technology

Apr 7, 2026

•

18 min read

The Rules Are the Technology

A DEF sensor fix that should have happened a decade ago. A court ruling that's quietly reshaping where agtech investment goes next. Both are about the same thing.

Harlan Gunderson
Harlan Gunderson

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Trending

Virtual Fencing & GPS

+1

A Billionaire and a Grad Student Both Bet on AI This Week

Mar 30, 2026

•

18 min read

A Billionaire and a Grad Student Both Bet on AI This Week

Virtual Fencing & GPS

+2

Built to Burn, Built to Last

Mar 23, 2026

•

16 min read

Built to Burn, Built to Last

Equipment Innovation

+1

The Fragile Chain

Mar 16, 2026

•

15 min read

The Fragile Chain

Featured

Introducing BTCatchall.ai: Cutting the Guesswork Out of Cattle Tech

Introducing BTCatchall.ai: Cutting the Guesswork Out of Cattle Tech

A new one-stop marketplace to save ranchers time, money, and headaches when choosing technology.

Sep 26, 2025

•

7 min read

The Cowboy Meets the Algorithm

The Cowboy Meets the Algorithm

Ranching is changing fast. From AI-powered feed monitors to facial recognition for cattle, we break down how these tools are reshaping the beef industry.

Aug 20, 2025

•

9 min read

Artificial Intelligence

Read All
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Artificial Intelligence

A Billionaire and a Grad Student Both Bet on AI This Week

Mar 30, 2026

•

18 min read

A Billionaire and a Grad Student Both Bet on AI This Week

One raised $220 million. The other used a cell phone and 7,200 photographs. The one that might change your bottom line this year isn’t the one that made the headlines.

Harlan Gunderson
Jerry Gunderson
Harlan Gunderson, +1

Artificial Intelligence

Built to Burn, Built to Last

Mar 23, 2026

•

16 min read

Built to Burn, Built to Last

What 800,000 acres of ash and an AI barn robot have in common — and what it means for how you build your operation

Harlan Gunderson
Jerry Gunderson
Harlan Gunderson, +1

Artificial Intelligence

The Profit Infrastructure of Modern Beef

Mar 3, 2026

•

11 min read

The Profit Infrastructure of Modern Beef

Portable steel, AI valuation, embryo analytics, and carbon markets are redefining how cattle create profit

Harlan Gunderson
Jerry Gunderson
Harlan Gunderson, +1

Artificial Intelligence

Turning Cows Into Data (and Data Into Dollars)

Feb 16, 2026

•

10 min read

Turning Cows Into Data (and Data Into Dollars)

The platforms redefining feedyards, genetics, tracking, and carcass value

Jerry Gunderson
Harlan Gunderson
Jerry Gunderson, +1

Artificial Intelligence

The Software Era of Beef Has Begun

Feb 9, 2026

•

11 min read

The Software Era of Beef Has Begun

Inside the cattle-tech wave that dominated CattleCon 2026—and what it means for producers

Jerry Gunderson
Harlan Gunderson
Jerry Gunderson, +1

Artificial Intelligence

CarVe and the Half-Percent Revolution

Dec 8, 2025

•

11 min read

CarVe and the Half-Percent Revolution

Why AI Yield Recovery Matters More Than You Think

Harlan Gunderson
Jerry Gunderson
Harlan Gunderson, +1

Sustainability

Sustainability

The Rules Are the Technology

Apr 7, 2026

•

18 min read

The Rules Are the Technology

A DEF sensor fix that should have happened a decade ago. A court ruling that's quietly reshaping where agtech investment goes next. Both are about the same thing.

Harlan Gunderson
Harlan Gunderson
The Profit Infrastructure of Modern Beef

Mar 3, 2026

•

11 min read

The Profit Infrastructure of Modern Beef

Portable steel, AI valuation, embryo analytics, and carbon markets are redefining how cattle create profit

Harlan Gunderson
Jerry Gunderson
Harlan Gunderson, +1
Make Your Water More Reliable

Feb 2, 2026

•

13 min read

Make Your Water More Reliable

A headgate that holds steady and satellite monitoring that catches failures early

Harlan Gunderson
Jerry Gunderson
Harlan Gunderson, +1
Feed Costs Don’t Have to Be This High

Jan 26, 2026

•

10 min read

Feed Costs Don’t Have to Be This High

The high-oleic soybean research challenging how ranchers think about supplements

Harlan Gunderson
Jerry Gunderson
Harlan Gunderson, +1
CarVe and the Half-Percent Revolution

Dec 8, 2025

•

11 min read

CarVe and the Half-Percent Revolution

Why AI Yield Recovery Matters More Than You Think

Harlan Gunderson
Jerry Gunderson
Harlan Gunderson, +1

Genetics & Genomics

Read All
arrow-up-right

Genetics & Genomics

When the Company Testing Your Cattle Also Sells You Their Medicine

Mar 9, 2026

•

12 min read

When the Company Testing Your Cattle Also Sells You Their Medicine

What the Zoetis–GeneSeek deal means for your herd's data — and who controls it

Jerry Gunderson
Harlan Gunderson
Jerry Gunderson, +1

Genetics & Genomics

The Profit Infrastructure of Modern Beef

Mar 3, 2026

•

11 min read

The Profit Infrastructure of Modern Beef

Portable steel, AI valuation, embryo analytics, and carbon markets are redefining how cattle create profit

Harlan Gunderson
Jerry Gunderson
Harlan Gunderson, +1

Genetics & Genomics

The Connected Herd: How IoT Is Rewriting the Rules of Cattle Management

Nov 24, 2025

•

13 min read

The Connected Herd: How IoT Is Rewriting the Rules of Cattle Management

The tools making “always-on” herd monitoring possible (and affordable)

Harlan Gunderson
Jerry Gunderson
Harlan Gunderson, +1

Virtual Fencing & GPS

Virtual Fencing & GPS

A Billionaire and a Grad Student Both Bet on AI This Week

Mar 30, 2026

•

18 min read

A Billionaire and a Grad Student Both Bet on AI This Week

One raised $220 million. The other used a cell phone and 7,200 photographs. The one that might change your bottom line this year isn’t the one that made the headlines.

Harlan Gunderson
Jerry Gunderson
Harlan Gunderson, +1

Artificial Intelligence

Equipment Innovation

Genetics & Genomics

IoT & Sensors

Sustainability

Virtual Fencing & GPS

Equipment Innovation

+1

The Rules Are the Technology

Apr 7, 2026

•

18 min read

Virtual Fencing & GPS

+1

A Billionaire and a Grad Student Both Bet on AI This Week

Mar 30, 2026

•

18 min read

Virtual Fencing & GPS

+2

Built to Burn, Built to Last

Mar 23, 2026

•

16 min read

Equipment Innovation

+1

The Fragile Chain

Mar 16, 2026

•

15 min read

Business & Policy

+1

When the Company Testing Your Cattle Also Sells You Their Medicine

Mar 9, 2026

•

12 min read

Artificial Intelligence

+2

The Profit Infrastructure of Modern Beef

Mar 3, 2026

•

11 min read

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