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From Eye to AI: Beef Grading 2.0
Learn how emerging technologies are taking the guesswork out of carcass grading, improving accuracy, efficiency, and overall herd performance.
This week, we’re putting the spotlight on machine grading and how it’s changing the way beef quality is assessed. From AI-powered image grading to automated carcass evaluation, these technologies are helping ranchers make more objective, data-driven decisions about their herds—improving consistency, efficiency, and overall product quality.
In today’s issue:
A conversation with Adam Noble: How one of the nation’s leading AI teams approaches herd genetics and the role automated grading can play in making smarter selection decisions
This week’s tech highlights: Vision-based grading systems from e+v Technology and Frontmatec, and how AI is reshaping herd evaluation and management
And much more…
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BEST LINKS
Our Favorite Finds
🐄 Ranch technology takes balancing rations from hours to minutes (Moose Jaw Today)
Spotlights ration management software that drastically reduces feed balancing time—helping you optimize nutrition quickly, lower labor input, and make more precise herd feeding decisions.
🧬 India’s first animal stem cell biobank inaugurated at NIAB Hyderabad (The Times of India)
India’s National Institute of Animal Biotechnology launched the country’s first animal stem cell biobank and lab, providing vetted stem cells and culture media for improved livestock health, breeding resilience, and productivity—offering a roadmap for future biotechnological livestock innovations.
🔥Tinder for cows: New Zealand farmers’ AI breeding app transforms dairy industry (zoombangla.com)
A new AI-powered app in New Zealand streamlines breeding by matching cows and bulls based on genetic profiles and synchronization needs—saving time, improving fertility rates, and hinting at scalable beef-sector applications.
🤖 Ag Progress Days displays showcase advanced technology (Penn State University)
Penn State’s Ag Progress Days will spotlight tools like AI, robotics, and health-monitoring tech aimed at improving food production, grazing systems, and ecosystem resilience—an opportunity for ranchers to see field-ready solutions firsthand.
🥩 Vietnam applying advanced technology to improve cattle quality (Vietnam Ministry of Agriculture and Environment)
A cooperative between Vietnamese and French researchers is focusing on beef quality improvements through certified hygiene training, cold-chain processing, and genetic practices, highlighting transferable approaches for ranchers seeking better product quality.
🌱 Sustainability tech showcased at JBS Great Southern supplier event (Beef Central)
At JBS Australia’s event, suppliers presented the latest sustainable beef tech—providing insight for ranchers into scalable, market-driven tools influencing global supply chains.
📈 FG’s livestock reforms to boost GDP – ACCI (Punch)
Nigeria’s livestock policy reforms focus on commercialization, improved genetics, and expanded infrastructure—offering a case study in how policy changes can unlock growth opportunities for livestock producers.
🪙 Goat farming, skincare, and blockchain—an inspiring model (African Farming)
African Farming profiles a rural enterprise where goat dairy, cosmetic production, and blockchain tracking combine to diversify income and increase traceability—offering ideas for livestock producers in niche or value-added markets.
🔬 Research grant targets beef cattle breeding technology (FeedStuffs)
A grant aimed at advancing cattle breeding tech underlines continued innovation in genetics—though still in early stages, it signals potential future tools for breeding programs.
🏷 Why you should invest now to get the most out of EID technology on-farm (Farmers Guardian)
Growing EID (Electronic Identification) adoption reflects a practical trend in animal ID, traceability, and herd management—encouraging producers to align with modern practices ahead of potential regulatory shifts.
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IN SIMPLE TERMS
What is machine grading?
Machine grading is exactly what it sounds like—using machines, not humans, to grade cattle based on factors like weight, fat cover, muscle, and overall carcass quality. Instead of relying on a grader’s eye, advanced cameras and sensors scan each animal or carcass, and computer algorithms instantly give a score.
Think of it like having a super-accurate, never-tired ranch hand who can measure every detail in seconds. For ranchers, this means more consistent grading, better feedback on herd quality, and clearer data to guide breeding and feeding decisions. The result? You get paid more accurately for the value of your cattle and can make faster, data-driven improvements to your operation.

BEEFTALK
A Chat with Adam Noble
When it comes to upgrading cattle genetics, few teams can match the experience and expertise of Adam Noble and his wife, Meg. From high-profile operations like Ralph Lauren’s ranch to small family herds across the country, they bring speed, precision, and a hands-on approach to artificial insemination—sometimes breeding up to 150 head in an hour. We caught up with Adam to hear about their work, the challenges of traveling the ranching circuit, and what it takes to stay at the top of the game.
As one of the nation's leading AI service providers, what emerging technologies are you most excited about in our industry right now? Specifically, how is image grading technology changing the way we evaluate breeding stock, and what advantages does it offer over traditional visual methods?
I am excited about the ability for beef producers to use DNA testing and sexed semen. By using DNA testing, producers can identify the best genetics to increase feed efficiency, growth traits, overall quality of end product, and the most desirable maternal traits to be competitive in the marketplace. Pairing this with the use of sexed semen allows for more precise control of both maternal and terminal traits. Ultimately, improving efficiency and quality. By designing our females we can match the genetics that best fit different environmental factors, with the desired production traits.
Image grading is a subject that I struggle with. It is a technology that I am willing to embrace, yet despise! I despise it because there is a possibility AI could replace a human and thus increase unemployment. However, I embrace it because it actually takes emotion out of the equation and produces an unbiased opinion of the product.
How do you see these image grading and AI technologies influencing genetic selection decisions?
If we could get more producers to take a hard look at the end product they produce, image grading is a tool that can be used to help select females to keep the quality at a higher standard. What I know is this…as Americans, we are gluttons! In this current day and age, we demand a higher quality of beef for the best eating experience.
For the average rancher who might be intimidated by these new technologies, how do you see these tools becoming more accessible? What's your advice for producers who want to leverage these advances without breaking the bank or completely overhauling their operations?
As new technologies are launched, especially now more than ever, it can be a slow process to truly grasp the advantages of what they can do for a producer. Every producer has a their own goals and levels of progression.
By teaming up with industry professionals to help them utilize new technology is the very best approach. Everyone has “something to sell” it seems, but there are ag professionals that are very reputable and willing to take interest in ranchers needs. I truly think Artificial Intelligence can be a useful tool and relatively inexpensive to use. We live in an era that should retire the thought of “we’ve always done it that way” mentality. It’s time to embrace and take advantage of the amazing technologies that we have at our fingertips!
OUR TAKE
Our Take: Embracing Technology in Beef Genetics
Adam Noble's perspective underscores a pivotal shift in the beef industry: technology isn't just a luxury—it's a necessity. Advancements like DNA testing and sexed semen offer producers precise control over maternal and terminal traits, enhancing feed efficiency, growth, and end-product quality. These tools enable ranchers to design herds tailored to specific environmental conditions and market demands.
Simultaneously, automated grading systems are revolutionizing how we assess carcass quality. Technologies such as the VBG2000 from e+v Technology and the BCC-3™ from Frontmatec provide objective, consistent data that reduces human variability and supports smarter breeding decisions. These systems utilize advanced imaging and AI algorithms to evaluate marbling, rib eye area, fat thickness, and yield grade, offering a more accurate reflection of carcass value than traditional visual methods.
For ranchers hesitant to adopt new technologies, collaboration with trusted industry professionals is key. As Adam advises, embracing a mindset that moves beyond the "we've always done it that way" mentality is essential. Modern tools are increasingly accessible and cost-effective, making it feasible to optimize herd genetics and production outcomes without overhauling entire operations.
Incorporating these technologies can help ranchers design herds for efficiency, quality, and adaptability, ensuring they remain competitive in an evolving industry.
WRAPPING UP
The Takeaway
AI and machine grading are changing the game—helping ranchers make smarter, faster, and more consistent decisions. The tech is here, and it’s making herd management sharper and more efficient than ever.
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