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Oliver Buchannon
Harlan Gunderson

Fifth-generation rancher with roots in western Colorado. He graduated from the University of Wisconsin-Madison and now studies at the University of Illinois at Urbana-Champaign. He is passionate about ranching and bridging the divide between 21st century tech and everyday people. When not on the ranch or in the classroom, he enjoys reading (usually fantasy or sci-fi), downhill skiing, and hiking/camping.

The Profit Infrastructure of Modern Beef

The Profit Infrastructure of Modern Beef

Portable steel, AI valuation, embryo analytics, and carbon markets are redefining how cattle create profit

Mar 3, 2026

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11 min read

The Nervous System of the Modern Ranch

The Nervous System of the Modern Ranch

How always-on sensors, GPS tags, and remote water monitoring are reshaping cattle operations

Feb 23, 2026

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10 min read

Turning Cows Into Data (and Data Into Dollars)

Turning Cows Into Data (and Data Into Dollars)

The platforms redefining feedyards, genetics, tracking, and carcass value

Feb 16, 2026

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10 min read

The Software Era of Beef Has Begun

The Software Era of Beef Has Begun

Inside the cattle-tech wave that dominated CattleCon 2026—and what it means for producers

Feb 9, 2026

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11 min read

Make Your Water More Reliable

Make Your Water More Reliable

A headgate that holds steady and satellite monitoring that catches failures early

Feb 2, 2026

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13 min read

Feed Costs Don’t Have to Be This High

Feed Costs Don’t Have to Be This High

The high-oleic soybean research challenging how ranchers think about supplements

Jan 26, 2026

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10 min read

Robot Cowboys Take Flight

Robot Cowboys Take Flight

How Autonomous Mustering Actually Works & What It Changes on the Ranch

Jan 20, 2026

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10 min read

Blockchain, Beef, and the Direction of Travel

Blockchain, Beef, and the Direction of Travel

Blockchain Meets Bovine: Why Traceability Is Moving Faster Than Most Ranchers Realize

Jan 12, 2026

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11 min read

Location Intelligence: The Tech Stack That Sees What You Can't

Location Intelligence: The Tech Stack That Sees What You Can't

How GPS, GIS, and predictive modeling are revealing patterns invisible from horseback—and why the tick researchers figured it out first

Dec 15, 2025

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11 min read

CarVe and the Half-Percent Revolution

CarVe and the Half-Percent Revolution

Why AI Yield Recovery Matters More Than You Think

Dec 8, 2025

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11 min read

The Connected Herd: How IoT Is Rewriting the Rules of Cattle Management

The Connected Herd: How IoT Is Rewriting the Rules of Cattle Management

The tools making “always-on” herd monitoring possible (and affordable)

Nov 24, 2025

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13 min read

New Rules, New Risks: What Methane Additives Mean for Your Herd

New Rules, New Risks: What Methane Additives Mean for Your Herd

Denmark just made methane additives mandatory—here’s what you need to know now.

Nov 17, 2025

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12 min read

Genomic Testing Goes Mainstream: The $15 Decision Changing Commercial Herds

Genomic Testing Goes Mainstream: The $15 Decision Changing Commercial Herds

The future of herd management is already here. And it’s affordable.

Nov 10, 2025

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12 min read

From Pasture to Plate: The Traceability Revolution Happening Now!

From Pasture to Plate: The Traceability Revolution Happening Now!

Your cattle already tell a story, and traceability tech makes sure you can prove it. Here's how ranches are turning data into dollars.

Nov 3, 2025

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13 min read

Heat Detection That Shines: When Cows Tell You They’re Ready to Breed

Heat Detection That Shines: When Cows Tell You They’re Ready to Breed

New hybrid systems are pushing heat-detection accuracy past 90% with smart sensors, indoor GPS, and LED ear tags. Here’s how the numbers—and economics—stack up for your herd.

Oct 27, 2025

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10 min read

CRISPR Part 2: What’s Actually for Sale—and What’s Coming Next

CRISPR Part 2: What’s Actually for Sale—and What’s Coming Next

What We Didn’t Tell You Last Time — Economics, Strategy, and How to Actually Use This Technology

Oct 19, 2025

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10 min read

Free Up 15+ Hours a Week with Autonomous Ranch Tech

Free Up 15+ Hours a Week with Autonomous Ranch Tech

Meet the Ranch Rover—a driverless feed truck saving ranchers 15–20 hours per week.

Oct 13, 2025

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9 min read

Carbon Credits: Turning Ranching Practices into Profit

Carbon Credits: Turning Ranching Practices into Profit

How regenerative grazing pays off—and the latest tech shaping cattle operations worldwide.

Oct 3, 2025

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9 min read

Introducing BTCatchall.ai: Cutting the Guesswork Out of Cattle Tech

Introducing BTCatchall.ai: Cutting the Guesswork Out of Cattle Tech

A new one-stop marketplace to save ranchers time, money, and headaches when choosing technology.

Sep 26, 2025

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7 min read

From Hay Stack to Tech Stack: Ranch Tools That Pay Off

From Hay Stack to Tech Stack: Ranch Tools That Pay Off

Start small, stack smart: how to build a ranch tech system that pays off.

Sep 17, 2025

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10 min read

Ranch Accounting in Your Pocket

Ranch Accounting in Your Pocket

From invoices to card payments, new financial tech puts the office in your smartphone.

Sep 5, 2025

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7 min read

No Tags. No Guesswork. Just Smarter Herds.

No Tags. No Guesswork. Just Smarter Herds.

Facial recognition technology is changing how ranchers track, feed, and care for every cow.

Aug 27, 2025

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9 min read

The Cowboy Meets the Algorithm

The Cowboy Meets the Algorithm

Ranching is changing fast. From AI-powered feed monitors to facial recognition for cattle, we break down how these tools are reshaping the beef industry.

Aug 20, 2025

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9 min read

From Eye to AI: Beef Grading 2.0

From Eye to AI: Beef Grading 2.0

Learn how emerging technologies are taking the guesswork out of carcass grading, improving accuracy, efficiency, and overall herd performance.

Aug 14, 2025

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10 min read

CRISPR on the Range: Gene Editing & the Future of Ranching

CRISPR on the Range: Gene Editing & the Future of Ranching

Faster grading, remote vet care, and manure-powered energy—plus a deep dive on how CRISPR could change cattle forever.

Aug 5, 2025

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12 min read

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