Happy Monday ranchers,

This year’s NCBA CattleCon wasn’t just bigger, it was fundamentally different.

Attendance hit record highs, but the bigger story was how deeply technology has moved into the mainstream of the beef industry. AI, sensors, software platforms, and satellite tags weren’t tucked away in startup corners. They were front and center on the trade show floor, pitched not as futuristic experiments but as essential tools for running a modern cattle operation.

This is our second post in our series highlighting some of the most consequential companies shaping the future of cattle production—from feedyard software and satellite tracking to objective carcass grading and supply-chain data platforms.

It’s an exciting time to be in the beef business—and a pivotal one.

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