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Oliver Buchannon
Jerry Gunderson

Grew up on a cow/calf operation in Western Colorado. Left the ranch and did 25 years of agricultural and technology publishing. Came back to run my own cattle ranch. Now, I want to create a forum for producers to share leading edge emerging technology affecting product quality and profitability.

No Tags. No Guesswork. Just Smarter Herds.

No Tags. No Guesswork. Just Smarter Herds.

Facial recognition technology is changing how ranchers track, feed, and care for every cow.

Aug 27, 2025

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9 min read

The Cowboy Meets the Algorithm

The Cowboy Meets the Algorithm

Ranching is changing fast. From AI-powered feed monitors to facial recognition for cattle, we break down how these tools are reshaping the beef industry.

Aug 20, 2025

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9 min read

From Eye to AI: Beef Grading 2.0

From Eye to AI: Beef Grading 2.0

Learn how emerging technologies are taking the guesswork out of carcass grading, improving accuracy, efficiency, and overall herd performance.

Aug 15, 2025

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10 min read

CRISPR on the Range: Gene Editing & the Future of Ranching

CRISPR on the Range: Gene Editing & the Future of Ranching

Faster grading, remote vet care, and manure-powered energy—plus a deep dive on how CRISPR could change cattle forever.

Aug 5, 2025

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12 min read

Drones for Cattle? Here is What to Know

Drones for Cattle? Here is What to Know

From checking fences to tracking herds, drones are reshaping ranch work—and here is your guide.

Jul 25, 2025

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21 min read

Faster, Smarter Breeding: Unlocking the Power of Sexed Semen

Faster, Smarter Breeding: Unlocking the Power of Sexed Semen

Discover how sexed semen technology can give you greater control over your herd’s genetics and profitability.

Jul 16, 2025

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8 min read

Still Curious About Virtual Fencing? Here's What the Experts Say

Still Curious About Virtual Fencing? Here's What the Experts Say

We’re back with more on virtual fencing—what works, what doesn’t, and how producers are making it pay off.

Jul 9, 2025

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11 min read

No Fence? No Problem: How Virtual Fencing Is Reshaping Ranching

No Fence? No Problem: How Virtual Fencing Is Reshaping Ranching

Learn how GPS collars and smart boundaries are helping ranchers cut costs, save time, and improve grazing—all without a single post.

Jun 24, 2025

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11 min read

Ranching, Methane, and the Bezos Question: What You Need to Know

Ranching, Methane, and the Bezos Question: What You Need to Know

An AI-assisted Q&A with the Global Methane Hub reveals what climate funding, methane science, and Angus cattle have to do with the future of your herd.

Jun 19, 2025

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10 min read

Where’s Your Herd? GPS Eartags Are Changing the Game

Where’s Your Herd? GPS Eartags Are Changing the Game

Learn how GPS-enabled eartags are bringing precision and peace of mind to modern cattle operations.

Jun 10, 2025

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12 min read

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