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Oliver Buchannon
Harlan Gunderson

Fifth-generation rancher with roots in western Colorado. He graduated from the University of Wisconsin-Madison and now studies at the University of Illinois at Urbana-Champaign. He is passionate about ranching and bridging the divide between 21st century tech and everyday people. When not on the ranch or in the classroom, he enjoys reading (usually fantasy or sci-fi), downhill skiing, and hiking/camping.

The Ranch That Runs on Data It Actually Owns

The Ranch That Runs on Data It Actually Owns

Fifty issues of BeefTech.News. For Issue 50, one concept worth holding onto: the digital twin, what it is, what it does, and why the ownership question matters more than the technology.

Apr 27, 2026

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10 min read

Flies and Algorithms

Flies and Algorithms

The most consequential beef biosecurity investment in a generation happened at a Texas air base. The most useful profitability finding of the quarter came from a Brisbane conference. Both beat the LinkedIn news cycle.

Apr 20, 2026

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11 min read

China's Vaccines Don't Work on This One

China's Vaccines Don't Work on This One

A new FMD serotype is moving across continents. Russia's cattle crisis doesn't add up. And two companies just put a billion dollars behind fencing your herd without wire.

Apr 13, 2026

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19 min read

The Rules Are the Technology

The Rules Are the Technology

A DEF sensor fix that should have happened a decade ago. A court ruling that's quietly reshaping where agtech investment goes next. Both are about the same thing.

Apr 7, 2026

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18 min read

A Billionaire and a Grad Student Both Bet on AI This Week

A Billionaire and a Grad Student Both Bet on AI This Week

One raised $220 million. The other used a cell phone and 7,200 photographs. The one that might change your bottom line this year isn’t the one that made the headlines.

Mar 30, 2026

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18 min read

Built to Burn, Built to Last

Built to Burn, Built to Last

What 800,000 acres of ash and an AI barn robot have in common — and what it means for how you build your operation

Mar 23, 2026

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16 min read

The Fragile Chain

The Fragile Chain

A strike at the nation's biggest beef plant. A Pentagon deal nobody noticed. Both are telling you the same thing about your operation's infrastructure.

Mar 16, 2026

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15 min read

When the Company Testing Your Cattle Also Sells You Their Medicine

When the Company Testing Your Cattle Also Sells You Their Medicine

What the Zoetis–GeneSeek deal means for your herd's data — and who controls it

Mar 9, 2026

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12 min read

The Profit Infrastructure of Modern Beef

The Profit Infrastructure of Modern Beef

Portable steel, AI valuation, embryo analytics, and carbon markets are redefining how cattle create profit

Mar 3, 2026

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11 min read

The Nervous System of the Modern Ranch

The Nervous System of the Modern Ranch

How always-on sensors, GPS tags, and remote water monitoring are reshaping cattle operations

Feb 23, 2026

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10 min read

Turning Cows Into Data (and Data Into Dollars)

Turning Cows Into Data (and Data Into Dollars)

The platforms redefining feedyards, genetics, tracking, and carcass value

Feb 16, 2026

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10 min read

The Software Era of Beef Has Begun

The Software Era of Beef Has Begun

Inside the cattle-tech wave that dominated CattleCon 2026—and what it means for producers

Feb 9, 2026

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11 min read

Make Your Water More Reliable

Make Your Water More Reliable

A headgate that holds steady and satellite monitoring that catches failures early

Feb 2, 2026

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13 min read

Feed Costs Don’t Have to Be This High

Feed Costs Don’t Have to Be This High

The high-oleic soybean research challenging how ranchers think about supplements

Jan 26, 2026

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10 min read

Robot Cowboys Take Flight

Robot Cowboys Take Flight

How Autonomous Mustering Actually Works & What It Changes on the Ranch

Jan 20, 2026

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10 min read

Blockchain, Beef, and the Direction of Travel

Blockchain, Beef, and the Direction of Travel

Blockchain Meets Bovine: Why Traceability Is Moving Faster Than Most Ranchers Realize

Jan 12, 2026

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11 min read

Location Intelligence: The Tech Stack That Sees What You Can't

Location Intelligence: The Tech Stack That Sees What You Can't

How GPS, GIS, and predictive modeling are revealing patterns invisible from horseback—and why the tick researchers figured it out first

Dec 15, 2025

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11 min read

CarVe and the Half-Percent Revolution

CarVe and the Half-Percent Revolution

Why AI Yield Recovery Matters More Than You Think

Dec 8, 2025

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11 min read

The Connected Herd: How IoT Is Rewriting the Rules of Cattle Management

The Connected Herd: How IoT Is Rewriting the Rules of Cattle Management

The tools making “always-on” herd monitoring possible (and affordable)

Nov 24, 2025

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13 min read

New Rules, New Risks: What Methane Additives Mean for Your Herd

New Rules, New Risks: What Methane Additives Mean for Your Herd

Denmark just made methane additives mandatory—here’s what you need to know now.

Nov 17, 2025

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12 min read

Genomic Testing Goes Mainstream: The $15 Decision Changing Commercial Herds

Genomic Testing Goes Mainstream: The $15 Decision Changing Commercial Herds

The future of herd management is already here. And it’s affordable.

Nov 10, 2025

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12 min read

From Pasture to Plate: The Traceability Revolution Happening Now!

From Pasture to Plate: The Traceability Revolution Happening Now!

Your cattle already tell a story, and traceability tech makes sure you can prove it. Here's how ranches are turning data into dollars.

Nov 3, 2025

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13 min read

Heat Detection That Shines: When Cows Tell You They’re Ready to Breed

Heat Detection That Shines: When Cows Tell You They’re Ready to Breed

New hybrid systems are pushing heat-detection accuracy past 90% with smart sensors, indoor GPS, and LED ear tags. Here’s how the numbers—and economics—stack up for your herd.

Oct 27, 2025

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10 min read

CRISPR Part 2: What’s Actually for Sale—and What’s Coming Next

CRISPR Part 2: What’s Actually for Sale—and What’s Coming Next

What We Didn’t Tell You Last Time — Economics, Strategy, and How to Actually Use This Technology

Oct 19, 2025

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10 min read

Free Up 15+ Hours a Week with Autonomous Ranch Tech

Free Up 15+ Hours a Week with Autonomous Ranch Tech

Meet the Ranch Rover—a driverless feed truck saving ranchers 15–20 hours per week.

Oct 13, 2025

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9 min read

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