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Oliver Buchannon
Jerry Gunderson

Grew up on a cow/calf operation in Western Colorado. Left the ranch and did 25 years of agricultural and technology publishing. Came back to run my own cattle ranch. Now, I want to create a forum for producers to share leading edge emerging technology affecting product quality and profitability.

Your Grass and Your Collar Both Have a Price Now

Your Grass and Your Collar Both Have a Price Now

Drought is forcing destocking decisions across the Plains. Two technologies are quietly changing who makes those calls with good information — and who owns the data when they do.

Jun 15, 2026

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9 min read

It's Here. Now Open the Kit.

It's Here. Now Open the Kit.

Screwworm just crossed into Texas for the first time since 1996. Here's every product cleared, how to choose between them, and what no drug can do.

Jun 8, 2026

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9 min read

Catching It Before You Can See It

Catching It Before You Can See It

A microphone over the pen, and a breathalyzer for your herd. Two research teams are closing the gap between when BRD starts and when you find out.

Jun 1, 2026

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6 min read

She's Put Together Right. Now We Can Prove It.

She's Put Together Right. Now We Can Prove It.

University of Illinois researchers just made structural soundness countable. Here's why that changes forty years of beef genetic selection.

May 25, 2026

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10 min read

Getting More From What We Have

Getting More From What We Have

A Norwegian soil treatment and a Cargill 3D camera walk into Beef Month. Both are solving the same problem: with the herd this tight, every layer of the operation has to work harder.

May 20, 2026

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11 min read

Ranchers Are the Original Generalists

Ranchers Are the Original Generalists

A federal job taxonomy built for another era says agriculture isn't using AI. The operation running Claude for lease drafts, satellite imagery, and marketing copy disagrees.

May 11, 2026

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9 min read

The Third Option

The Third Option

A software fix just gave ranchers a new seat at the solar negotiation table. Starlink just gave virtual fencing to the country where it never worked. Both change the conversation.

May 4, 2026

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10 min read

The Ranch That Runs on Data It Actually Owns

The Ranch That Runs on Data It Actually Owns

Fifty issues of BeefTech.News. For Issue 50, one concept worth holding onto: the digital twin, what it is, what it does, and why the ownership question matters more than the technology.

Apr 27, 2026

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10 min read

Flies and Algorithms

Flies and Algorithms

The most consequential beef biosecurity investment in a generation happened at a Texas air base. The most useful profitability finding of the quarter came from a Brisbane conference. Both beat the LinkedIn news cycle.

Apr 20, 2026

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11 min read

China's Vaccines Don't Work on This One

China's Vaccines Don't Work on This One

A new FMD serotype is moving across continents. Russia's cattle crisis doesn't add up. And two companies just put a billion dollars behind fencing your herd without wire.

Apr 13, 2026

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19 min read

A Billionaire and a Grad Student Both Bet on AI This Week

A Billionaire and a Grad Student Both Bet on AI This Week

One raised $220 million. The other used a cell phone and 7,200 photographs. The one that might change your bottom line this year isn’t the one that made the headlines.

Mar 30, 2026

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18 min read

Built to Burn, Built to Last

Built to Burn, Built to Last

What 800,000 acres of ash and an AI barn robot have in common — and what it means for how you build your operation

Mar 23, 2026

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16 min read

The Fragile Chain

The Fragile Chain

A strike at the nation's biggest beef plant. A Pentagon deal nobody noticed. Both are telling you the same thing about your operation's infrastructure.

Mar 16, 2026

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15 min read

When the Company Testing Your Cattle Also Sells You Their Medicine

When the Company Testing Your Cattle Also Sells You Their Medicine

What the Zoetis–GeneSeek deal means for your herd's data — and who controls it

Mar 9, 2026

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12 min read

The Profit Infrastructure of Modern Beef

The Profit Infrastructure of Modern Beef

Portable steel, AI valuation, embryo analytics, and carbon markets are redefining how cattle create profit

Mar 3, 2026

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11 min read

The Nervous System of the Modern Ranch

The Nervous System of the Modern Ranch

How always-on sensors, GPS tags, and remote water monitoring are reshaping cattle operations

Feb 23, 2026

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10 min read

Turning Cows Into Data (and Data Into Dollars)

Turning Cows Into Data (and Data Into Dollars)

The platforms redefining feedyards, genetics, tracking, and carcass value

Feb 16, 2026

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10 min read

The Software Era of Beef Has Begun

The Software Era of Beef Has Begun

Inside the cattle-tech wave that dominated CattleCon 2026—and what it means for producers

Feb 9, 2026

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11 min read

Make Your Water More Reliable

Make Your Water More Reliable

A headgate that holds steady and satellite monitoring that catches failures early

Feb 2, 2026

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13 min read

Feed Costs Don’t Have to Be This High

Feed Costs Don’t Have to Be This High

The high-oleic soybean research challenging how ranchers think about supplements

Jan 26, 2026

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10 min read

Robot Cowboys Take Flight

Robot Cowboys Take Flight

How Autonomous Mustering Actually Works & What It Changes on the Ranch

Jan 20, 2026

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10 min read

Blockchain, Beef, and the Direction of Travel

Blockchain, Beef, and the Direction of Travel

Blockchain Meets Bovine: Why Traceability Is Moving Faster Than Most Ranchers Realize

Jan 12, 2026

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11 min read

Location Intelligence: The Tech Stack That Sees What You Can't

Location Intelligence: The Tech Stack That Sees What You Can't

How GPS, GIS, and predictive modeling are revealing patterns invisible from horseback—and why the tick researchers figured it out first

Dec 15, 2025

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11 min read

CarVe and the Half-Percent Revolution

CarVe and the Half-Percent Revolution

Why AI Yield Recovery Matters More Than You Think

Dec 8, 2025

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11 min read

The Connected Herd: How IoT Is Rewriting the Rules of Cattle Management

The Connected Herd: How IoT Is Rewriting the Rules of Cattle Management

The tools making “always-on” herd monitoring possible (and affordable)

Nov 24, 2025

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13 min read

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